Privacy policy
PRIVACY POLICY
1. INTRODUCTION
Shenzhen Huitu New Digital Technology Co., Ltd. ("Amberate," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit Amberate.com or make purchases from us.
Company Information:
Shenzhen Huitu New Digital Technology Co., Ltd.
12C, Wolongge, No. 1028 Yanhe North Road
Xinxiu Community, Huangbei Subdistrict
Luohu District, Shenzhen 518000
China
π§ huitubrand@outlook.com
π +86 130 9372 9804
2. INFORMATION WE COLLECT
We collect several types of information to provide and improve our services:
2.1 Personal Information You Provide
When you interact with Amberate, you may provide:
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Contact Information: Full name, email address (huitubrand@outlook.com for corporate communications), phone number (π 13093729804), billing address, shipping address
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Payment Information: Credit/debit card details, PayPal account, or other payment method (processed directly by our secure payment processors; we do not store full payment credentials)
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Account Information: Username, password, purchase history, wishlist items
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Communications: Emails you send us, customer service inquiries, product reviews
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Profile Data: Preferences, sizing information, favorite products
2.2 Information Automatically Collected
When you visit our website, we automatically collect:
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Device Information: IP address, browser type, operating system, device identifiers
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Usage Data: Pages viewed, time spent, referring website, clicks, search queries
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Location Data: General geographic location based on IP address
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Cookies and Tracking Technologies: See Section 7 for details
2.3 Information from Third Parties
We may receive information from:
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Payment processors (transaction confirmation)
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Shipping carriers (delivery updates)
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Marketing partners (with your consent)
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Social media platforms (if you interact with our social media accounts)
3. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
3.1 Order Processing and Fulfillment
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Process and complete your purchases
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Confirm and track orders
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Arrange shipping and delivery
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Send order updates and invoices
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Handle returns and refunds
3.2 Customer Service
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Respond to your inquiries at huitubrand@outlook.com
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Resolve issues with orders or products
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Provide technical support
3.3 Improving Our Services
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Analyze website usage and trends
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Enhance user experience
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Develop new products and features
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Conduct market research
3.4 Marketing and Communications (with your consent)
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Send promotional emails about new collections, special offers, and events
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Personalize product recommendations
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Deliver targeted advertisements
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You may opt out at any time
3.5 Legal and Security
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Prevent fraud and unauthorized transactions
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Protect against illegal activities
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Comply with legal obligations
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Enforce our Terms of Service
4. LEGAL BASIS FOR PROCESSING (GDPR Compliance)
For users in the European Economic Area (EEA), we process personal data based on:
| Processing Purpose | Legal Basis |
|---|---|
| Order fulfillment | Contract performance |
| Customer service | Contract performance / Legitimate interests |
| Website analytics | Legitimate interests |
| Marketing emails | Consent |
| Legal compliance | Legal obligation |
5. SHARING YOUR INFORMATION
We do not sell, rent, or trade your personal information. We may share data with:
5.1 Service Providers (Data Processors)
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Payment Processors: To securely process transactions
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Shipping Carriers: To deliver your orders (DHL, FedEx, UPS, etc.)
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Email Service Providers: To send order confirmations and marketing (with consent)
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Analytics Providers: Google Analytics, etc., to understand website usage
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Cloud Storage: To securely store data
All service providers are contractually obligated to protect your data and use it only for specified purposes.
5.2 Legal Requirements
We may disclose information if required by:
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Law enforcement or government agencies
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Court orders or legal processes
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To protect our rights, property, or safety
5.3 Business Transfers
In the event of a merger, acquisition, or asset sale, your information may be transferred. You will be notified of any change in ownership.
6. INTERNATIONAL DATA TRANSFERS
As a company based in China, your personal data may be transferred to, stored, and processed in China and other countries where our service providers operate.
For EEA Users: When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:
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Standard Contractual Clauses approved by the European Commission
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Privacy Shield certification (where applicable)
7. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to enhance your browsing experience:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for site functionality, shopping cart | Session / Persistent |
| Analytics Cookies | Track usage patterns, improve performance | Persistent |
| Marketing Cookies | Personalize ads, track conversions | Persistent |
| Preference Cookies | Remember your settings and preferences | Persistent |
Managing Cookies: You can control cookies through your browser settings. Disabling cookies may affect website functionality.
8. DATA RETENTION
We retain your personal information only as long as necessary:
| Data Type | Retention Period |
|---|---|
| Order information | 7 years (legal/tax requirements) |
| Account information | Until account deletion |
| Marketing preferences | Until consent withdrawal |
| Website analytics | 26 months |
| Customer service communications | 3 years |
9. YOUR RIGHTS AND CHOICES
9.1 For All Users
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Access: Request a copy of your personal data
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Correction: Update inaccurate or incomplete information
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Deletion: Request deletion of your data (subject to legal obligations)
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Opt-out: Unsubscribe from marketing emails (link in every email)
9.2 For EEA/UK Users (GDPR)
Additional rights include:
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Restriction: Limit how we process your data
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Portability: Receive your data in a structured format
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Objection: Object to processing based on legitimate interests
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Withdraw Consent: Anytime, without affecting prior processing
9.3 For California Residents (CCPA/CPRA)
You have the right to:
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Know what personal information we collect
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Request deletion of your information
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Opt-out of "sales" of information (we do not sell data)
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Non-discrimination for exercising your rights
9.4 How to Exercise Your Rights
Contact us at:
π§ huitubrand@outlook.com (subject: "Privacy Request")
π +86 130 9372 9804
We will respond within 30 days (GDPR) or as required by applicable law.
10. CHILDREN'S PRIVACY
Amberate does not knowingly collect information from children under 16. If you believe a child has provided us with personal information, please contact us immediately.
11. DATA SECURITY
We implement appropriate technical and organizational measures to protect your data:
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SSL encryption for all data transmission
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Secure payment processing (PCI-DSS compliant partners)
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Restricted access to personal information
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Regular security assessments
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
12. THIRD-PARTY LINKS
Our website may contain links to external sites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Changes will be posted with an updated "Last Updated" date. Material changes will be notified via email or site notice.
14. CONTACT US
For privacy-related inquiries:
Privacy Officer
Shenzhen Huitu New Digital Technology Co., Ltd.
12C, Wolongge, No. 1028 Yanhe North Road
Xinxiu Community, Huangbei Subdistrict
Luohu District, Shenzhen 518000
China
π§ huitubrand@outlook.com (subject: "Privacy")
π +86 130 9372 9804
15. COMPLAINTS
If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (for EEA/UK residents) or applicable regulatory body.
Amberate – A division of Shenzhen Huitu New Digital Technology Co., Ltd.
π§ huitubrand@outlook.com | π +86 130 9372 9804
12C, Wolongge, No. 1028 Yanhe North Road, Xinxiu Community, Huangbei Subdistrict, Luohu District, Shenzhen 518000, China
© 2026 Amberate. All Rights Reserved.